Project Overview

Totem is an eco-conscious, bohemian, and yoga boutique at Trilogy located in La Jolla, San Diego. Totem carries brands that support and nourish mother earth. Totem advocates creating less of a carbon footprint and shopping local. Totem came to us in need of content. We provided them with a content campaign which consisted of a stylized photo shoot, and directed and shot the product of Totem Boutique.

Style + Tone

Incorporating earth’s elements, majestic colors and tones, as well as yoga poses, all played key roles in representing the earthiness, and bohemian feel of Totem Boutique.



Art Direction
Creative Direction