Totem is an eco-conscious, bohemian, and yoga boutique at Trilogy located in La Jolla, San Diego. Totem carries brands that support and nourish mother earth. Totem advocates creating less of a carbon footprint and shopping local. Totem came to us in need of content. We provided them with a content campaign which consisted of a stylized photo shoot, and directed and shot the product of Totem Boutique.
Style + Tone
Incorporating earth’s elements, majestic colors and tones, as well as yoga poses, all played key roles in representing the earthiness, and bohemian feel of Totem Boutique.