Honey Yoga came to us to design a branded yoga studio with an atmosphere crossing between corporate/rustic that feels accessible to everyone. We focused our brand research around irreverent, fun, trendy, urban, clean and calming. To give Honey the opportunity to stand out amongst the abundant local yoga market we taped into nostalgia of the 80s. Creating a vibrant fun design translating to iridescent signage and a mix of floral patterns to accompany clean whites and natural tones.
Honey is mailable, antibacterial, ageless, healing, tasty, and universally liked.