Project Overview

After 9 years in business, Goofboard needed help in refreshing and reshaping their brand to appeal to a wider audience and increase sales. We started by styling the product with a clean design that accompanies the boards retro design. This harkens to the golden days of surfing. Once the product was reshaped to our vision, the brand followed in that trend. 

GOOFBOARD.COM

Services

Brand Design
Brand Strategy
Content Creation
Instructional Video
Marketing Strategy
 

 

OLD Board

 Goofboard balance board trainer

LOGO REFRESH: Old to New

 Goofboard balance board trainer

Rebrand Concept

Goofboard's fun nature is evident in the brand, but what was lacking was the usefulness of the product. It is a balance trainer that improves style, grace and balance while surfing. 

One of Goofboard's distinguishing attributes are the U-blocks used for beginner and advanced training. The clean and sophisticated rebrand uses the U-block design element within the typography.


 

Redesign: Retro Surfboard

 Owl House Creative - Goofboard balance board trainer
 Owl House Creative - Goofboard balance board trainer
 Owl House Creative - Goofboard balance board trainer
 

Website Build out

With building out a new site for Goofboard, we wanted the site to be focused around the unique riding system of the products and make the user experience simple and easy while shopping on the site. 

 Owl House Creative - Goofboard balance board trainer

Photo Campaign's

We represent the brand in a vintage fashion, with the focus on surfing style and the ability to practice in water and on land. 
 

 Owl House Creative - Goofboard balance board trainer
 Owl House Creative - Goofboard balance board trainer
 Owl House Creative - Goofboard balance board trainer
 Owl House Creative - Goofboard balance board trainer
 

How to Instructional: Classic

Beginner
Advanced
 

How To Instructional: Axis

Beginner
Advanced